Fur

Recently I've heard several mentions, in the media, that real furs are back in demand with the younger set. Can this really be so; or is this just advertising to induce a desired outcome?

I'm all for each generation reinventing themselves. But I mean come on, how can an aversion to cruelty become passe? I'll be objective, if there are any fur-bearers out there. I guess I'd like to hear your side. But I'd probably also lecture you, like old fogeys are wont to do.