Speaking of TV,
...half-baked ideas and cup sizes (as we were, on an email list I belong to),
it sometimes worries me how much I really do think like Kramer, from the Seinfeld show.

The Bro - a fantastic name for a product.
The Coffee Table Book - pure genius.
Make Your Own Pizza - i can't tell you how many restaurant/public place ideas I have toyed with.

Do you have a TV character alter-ego?